Ryker is an artist manager based out of the Pacific Northwest. Prior to founding directINFLUX, she spent 4 years as a promoter and personal manager to a handful of artists in genres ranging from rock to indie pop. As directINFLUX began to form, the roster took a shift towards Hip-Hop. Being a queer black female, Ryker has always had to fight for a place at the table. This has given her a spirit of resilience, which shaped the cornerstones of her foundation. Ryker looks to be the levitator of the art and culture around her. Working primarily with up-and-coming talent, she focuses on identifying the why, constructing the brand story, audience building, and developing the mindset of the artist. Ryker stands out with her individualized marketing strategies that maximize progress and drive growth within the brands she works with. Ryker has assembled a dynamic and diverse team that aims to be disruptive not only in the PNW, but in the industry as a whole.