About
Us.
Our Mission
Our challenge is to progressively engineer cutting edge growth strategies to allow us to exceed expectations. directINFLUX is a diversified media, management, and entertainment company with connections to music, videography, photography, web design, and philanthropy. We embrace every day with an ALL IN mindset.
Don’t ever compare your beginning to another person’s middle, we each have a journey, embrace it.
Our Leadership.
Ryker
CEO / Founder
Ryker is an artist manager based out of the Pacific Northwest. Prior to founding directINFLUX, she spent 4 years as a promoter and personal manager to a handful of artists in genres ranging from rock to indie pop. As directINFLUX began to form, the roster took a shift towards Hip-Hop. Being a queer black female, Ryker has always had to fight for a place at the table. This has given her a spirit of resilience, which shaped the cornerstones of her foundation. Ryker looks to be the levitator of the art and culture around her. Working primarily with up-and-coming talent, she focuses on identifying the why, constructing the brand story, audience building, and developing the mindset of the artist. Ryker stands out with her individualized marketing strategies that maximize progress and drive growth within the brands she works with. Ryker has assembled a dynamic and diverse team that aims to be disruptive not only in the PNW, but in the industry as a whole.
Brayton
Chief Operations Officer
Brayton comes from Bellevue Washington and embraced the life of an entrepreneur shortly after high school. Getting his start in sales and marketing, Brayton quickly transitioned and created his own lane. He began to develop his own market strategy efforts, advanced web development & campaign strategies, and fundamental growth tactics online & within social media. In 2018 Brayton moved to Spokane, WA to team up with Ryker and become Chief Operations Officer of directINFLUX. With his unique perspective, Brayton has been able to craft, and help coordinate, campaigns and strategies that are both advanced and competitive within the entertainment industry.
Chilly Mack
A&R
With over 20 years of experience in the music industry, Chilly has built a reputation as a sharp-eared, forward-thinking A&R executive with a track record of discovering, developing, and elevating musical talent. Known for an intuitive sense of what resonates culturally and commercially, Chilly has played a key role in launching and shaping the careers of emerging artists across genres.
Throughout their career, Chilly has worked with major and independent labels, leveraging industry insight, creative strategy, and a strong network to guide artists from the studio to the stage. Their expertise spans talent scouting, creative direction, artist development, and market positioning, making them a vital force in bridging artistry with business.
Chilly Mack
A&R
Brayton comes from Bellevue Washington and embraced the life of an entrepreneur shortly after high school. Getting his start in sales and marketing, Brayton quickly transitioned and created his own lane. He began to develop his own market strategy efforts, advanced web development & campaign strategies, and fundamental growth tactics online & within social media. In 2018 Brayton moved to Spokane, WA to team up with Ryker and become Chief Operations Officer of directINFLUX. With his unique perspective, Brayton has been able to craft, and help coordinate, campaigns and strategies that are both advanced and competitive within the entertainment industry.